Article distribution

However you need to carry out article distribution properly in order to get the most benefit out of your time and money. What follows is a list of important actions to take in order to make sure your articles perform at peak capacity.

1) Take the time to create your articles for a very specific audience. You need to understand who it is that is consuming your information and then create articles that they need and want. Find out what are significant issues for people in your market and then create articles that provide pertinent and practical information and solutions for these people. The better you do this, the more probable ezine publishers and webmasters will pick up the article and use it in their publications.

2) Extending the first point a bit here, be sure that you offer useful information for readers. If you want the greatest exposure for your ideas, you should give people a reason to use your articles. The best way to do that is to write valuable content that provides real information and real solutions for the readers.

3) Have a plain text and basic HTML version of the article and resource box prepared. The majority of article directories do not permit html in their articles, so all your articles should start their life as plain text. Nonetheless you should also have a simple HTML version of each article and each resource box. In the HTML versions, simply add hyperlinks with anchor text to make any URLs in your article "live".

4) Don’t forget search engine spiders when you write up articles. Before you begin writing spend a few minutes researching relevant keywords and then make sure to work them into your articles. Not only does this help your articles rank a bit better in search engines, but more importantly it gives extra significance to the links pointing back to your site.

5) Spend time on the by-line and/or resource box of your article. Be sure to make it a call to action. In many cases your resource box is the only place you are allowed to put links to your site. Make sure that yours gets the readers attention and gets them to do what you most want them to do. An effective practice is to alter the resource box slightly to match each article and each audience.

6) Use very a clear reprint permission statement that is as unrestricted as possible. Putting rules on the use of your articles results in fewer people actually using them. Since you want maximum distribution, make it very clear and very simple to use your articles. A simple statement like the following is enough: "You have permission to use this article unreservedly in any publication provided the resource box and by-line are included as-is and any weblinks are made ‘live’ when published on websites".

7) Don’t stuff your articles with tons of links. While there is clearly no set ruling about how many links are too many links, human editors will treat heavily linked articles as spam and will be much less likely to use them. One or two links inside the main part of an article and one link in the resource box is realistic, much more than that will start to have a negative impact.

Don’t be shy to target certain publications with your articles. If you are aware of of a big player in your industry, follow them a bit (get on their ezines and watch their websites) and then write articles specifically for their requirements. Often you can simply write an email and ask them if there is anything specific that you could write for them, in exchange for a link or two back to your site from within the article.

Take into account that you want to get the most bang for your buck when you distribute articles. Ezine editors and website publishers are our friends, but they are also a filter between your ideas and possible readers. Anyone can just throw together an article that will sit in an article directory. What you want is an article that gets picked up and republished in ezines and on websites as well as being in the article directory. If you want to get past the human article filters, you need to give them excellent content that is easy to use.

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First, you need to remember that you need to shed the skin of the writer and put on the fur of the reader. You, the Internet reader, are not interested in every single word of the copy: you need to get the information at one click, at one go, and get a lot of this information without having to go through every single word, but by looking quickly through the copy. In order to test this, you may need to have a few friends on hand. Skim the copy and see if you get the information immediately. Does the copy interest you at first glance? Don’t read into the sentences too much: see if the copy stands out and if it entices you to start at the beginning and read more.

Remember, copy is your magic ticket to getting a casual reader to start reading your work and going through your website. It could well be your magic ticket turning that same casual reader into a buyer! So be careful with your review. Ask yourself: if I had only five minutes to spare, would I read this? Is it too long and daunting? Is it too short and careless? There’s nothing wrong with a moderately-sized copy: it shows that you have a lot to say, but you know your stuff well enough so that you don’t need a lot of flowery words to get your point across.

Do you have all your facts straight, and all of them written into your copy in a concise manner? This means that you need to deliver your key points through a single line or two, at the most, of text. If you keep on going for far longer, you may as well write a blog entry about your day and all your feelings: the longer you go, the easier it will be for you to lose your visitor.

Is the copy written with the right grammar and syntax? You might be surprised: people will communicate via text shortcuts on your local forum or mailing list, but they will demand that they be written to in proper English. The right grammar and syntax will also show how professional you are: if you can’t take care of something as basic as grammar, then how can your customers trust you to take care of their needs and wants? How can customers trust you to have a product or service that actually will help them?

Is the copy formatted well, with a lot of white space? White space will give your readers’ eyes some respite from the text, and it will actually invite people to read your copy. Moreover, avoid putting text in daunting, big seas of paragraphs: break these paragraphs down. Put text in narrow columns so that your customers do not strain their eyes. Not only should your copy be suited to match a certain professional tone, it should also have the appearance of being something that should be read at all.

These are only a few tips that you should remember when reviewing your copy. If you have a well-written copy, you will find it easier to get more customers and catch people’s attention.

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