Article Directory Distribution
Article distribution is a highly efficient approach to promoting your business. There are a number of direct benefits from doing consistent article distributions. When done correctly you can receive loads of additional traffic to your website. You can escalate your search engine rankings, and of course you position yourself as a knowledgeable person on your topic – an expert.
However you need to carry out article distribution properly in order to get the most benefit out of your time and money. What follows is a list of important actions to take in order to make sure your articles perform at peak capacity.
1) Take the time to create your articles for a very specific audience. You need to understand who it is that is consuming your information and then create articles that they need and want. Find out what are significant issues for people in your market and then create articles that provide pertinent and practical information and solutions for these people. The better you do this, the more probable ezine publishers and webmasters will pick up the article and use it in their publications.
2) Extending the first point a bit here, be sure that you offer useful information for readers. If you want the greatest exposure for your ideas, you should give people a reason to use your articles. The best way to do that is to write valuable content that provides real information and real solutions for the readers.
3) Have a plain text and basic HTML version of the article and resource box prepared. The majority of article directories do not permit html in their articles, so all your articles should start their life as plain text. Nonetheless you should also have a simple HTML version of each article and each resource box. In the HTML versions, simply add hyperlinks with anchor text to make any URLs in your article "live".
4) Don’t forget search engine spiders when you write up articles. Before you begin writing spend a few minutes researching relevant keywords and then make sure to work them into your articles. Not only does this help your articles rank a bit better in search engines, but more importantly it gives extra significance to the links pointing back to your site.
5) Spend time on the by-line and/or resource box of your article. Be sure to make it a call to action. In many cases your resource box is the only place you are allowed to put links to your site. Make sure that yours gets the readers attention and gets them to do what you most want them to do. An effective practice is to alter the resource box slightly to match each article and each audience.
6) Use very a clear reprint permission statement that is as unrestricted as possible. Putting rules on the use of your articles results in fewer people actually using them. Since you want maximum distribution, make it very clear and very simple to use your articles. A simple statement like the following is enough: "You have permission to use this article unreservedly in any publication provided the resource box and by-line are included as-is and any weblinks are made ‘live’ when published on websites".
7) Don’t stuff your articles with tons of links. While there is clearly no set ruling about how many links are too many links, human editors will treat heavily linked articles as spam and will be much less likely to use them. One or two links inside the main part of an article and one link in the resource box is realistic, much more than that will start to have a negative impact.
Don’t be shy to target certain publications with your articles. If you are aware of of a big player in your industry, follow them a bit (get on their ezines and watch their websites) and then write articles specifically for their requirements. Often you can simply write an email and ask them if there is anything specific that you could write for them, in exchange for a link or two back to your site from within the article.
Take into account that you want to get the most bang for your buck when you distribute articles. Ezine editors and website publishers are our friends, but they are also a filter between your ideas and possible readers. Anyone can just throw together an article that will sit in an article directory. What you want is an article that gets picked up and republished in ezines and on websites as well as being in the article directory. If you want to get past the human article filters, you need to give them excellent content that is easy to use.
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